Fractional Head of Growth for SaaS and Subscription Businesses
I work alongside founders and leadership teams to set growth priorities, lead the team, and stay close to execution across acquisition, activation, and paid conversion.
Fractional leadership gives you an ongoing growth partner without adding a full-time role. My deepest experience is with SaaS and subscription businesses, particularly freemium, free-trial, and self-service models.
When the business needs ongoing growth leadership
You may have a capable team, agencies, and campaigns already running. As the business grows, decisions about channels, investment, conversion, and team responsibilities need more attention than the founder can give them alone.
You may be preparing to expand into new channels, strengthen the path from signup to paid, or develop the team's capabilities. These opportunities need someone to connect the decisions and help the team follow through as circumstances change.
I bring experience setting that direction and working alongside the people responsible for delivery.
Experience leading through change
At Strategy11, I reorganized and developed a five-person growth team and brought paid acquisition in-house. The role connected decisions about team responsibilities with acquisition work and improvements to paid conversion.
At Ivy Exec, I built and led a ten-person team across marketing, support, and membership. My background also includes Head of Growth at CloudSpot, where I partnered with Product and Engineering on the journey from signup to paid.
Explore my background · See examples of my work
What I lead with your team
Set priorities and guide investment
I work with you to understand the business goal, assess performance, and decide where attention and budget should go. That includes choosing what to pursue, what needs investigation, and what can wait.
As work progresses, I help interpret the results and adjust investment. The team should understand the reasons behind a decision and what would cause us to revisit it.
Connect acquisition to customer and revenue growth
I lead paid and organic acquisition work with attention to what happens after someone signs up. Campaign decisions connect to the customers we attract, the value they experience, and their reasons to pay.
When the opportunity involves signup, onboarding, pricing presentation, or upgrade flows, I work with Product and Engineering to agree on the work and coordinate implementation.
Develop the team and support execution
I clarify responsibilities, coach team members, and coordinate work across internal contributors and agencies. I also contribute directly to campaigns, experiments, and customer-journey improvements, with the balance agreed around your resources.
Staying close to the work helps me see where people need support, which decisions are holding up progress, and whether the plan still fits what we are learning.
How we would begin
We would review your goals, customers, acquisition sources, product journey, and current team. Performance data, customer feedback, and the team's experience help identify the opportunities and questions worth pursuing.
Then we would agree on priorities, responsibilities, and measures. That includes where I lead, what I take on directly, and what support is needed from your team or other partners.
I can work with your existing team and agencies. We would agree how decisions and execution are shared, including access to the people and information needed to do the work.
Choosing the right arrangement
| Arrangement | When to consider it |
|---|---|
| Fractional Head of Growth | You want continuing leadership across priorities, team development, investment, and execution. |
| Focused growth project | You have a defined opportunity that needs assessment, planning, and implementation. |
| In-house leadership | You want a growth leader to join the business and build the team and program over the long term. |
For a defined project, explore SaaS growth consulting. For a longer-term internal role, see in-house leadership.
Discuss your next stage of growth
Tell me about your business, the team you have today, and where you want to go next. We can explore whether fractional leadership is the right fit.