Strategy · Acquisition · Leadership

Experience

The direction to move forward.
The experience to make it happen.

I’ve spent 13 years building acquisition programs, improving the journey from signup to paid, and leading teams across SaaS, subscription businesses, and two-sided marketplaces.

A hand placing a green architectural block onto a cream and green structure

Career Highlights

13+ years

Growth marketing experience

$2M → $20M

Revenue scaled on the path to acquisition

10-person team

Built and led

Background

2026

Head of Growth

CloudSpot
SaaS Platform for Creative Professionals

Led growth strategy and hands-on execution across acquisition, activation, and paid conversion for a freemium SaaS business. Partnered with Product and Engineering to improve signup, onboarding, pricing, and upgrade flows.

2024 – 2026

Head of Growth

Strategy11 / Formidable Forms
Subscription Software Portfolio

Led growth strategy across four subscription software brands and reorganized and developed a five-person growth team. Set priorities across acquisition and paid conversion, brought paid acquisition in-house, and worked with Product to build out contextual upgrade prompts.

2017 – 2023

Vice President of Marketing

Ivy Exec
Two-Sided Career Marketplace

Built and led a 10-person team across marketing, support, and membership while directing acquisition and paid-subscription growth. Over my tenure, helped scale annual revenue from $2M to $20M and contributed to a successful acquisition.

2016 – 2017

Digital Marketing Manager

Applause
Global Software-Testing Community

Owned global user acquisition, activation, and retention, with campaigns supporting regional signup targets.

2015 – 2016

Marketing Manager

WriterAccess
Content Marketplace

Managed acquisition, activation, and retention for a marketplace connecting freelance writers with businesses.

2013 – 2015

Marketing Manager

Goldman Marketing Group
Professional-Services Marketing Agency

Managed content, on-page SEO, and website performance across more than 40 client websites.

How I Lead

Set a Clear Direction

I connect business performance and customer insight to a focused set of priorities, then align responsibilities and investment around the work.

Build the Team’s Capability

I’ve built teams, reorganized marketing functions, and coached people through changes in strategy and responsibility.

Stay Close to Execution

I work alongside founders, agencies, Product, and Engineering, connecting strategic decisions to campaigns, experiments, and the customer experience.

Explore My Growth Expertise

Let’s Talk Growth

Looking for someone who can connect strategy, team leadership, and execution?

Let’s Talk Ways to Work Together