Make the upgrade meaningful
Help free users experience value, recognize when they need more, and understand what a paid plan unlocks.
Acquisition · Activation · Paid Conversion
Growth Expertise
Connect the journey.
Grow revenue.
I help SaaS, subscription businesses, and marketplaces turn customer interest into lasting business growth.
Explore the customer journeyFrom First Visit to
Paying Customer
Growth happens across the journey. Select a stage to explore where I focus.
Are we attracting the right customers?
Find the people most likely to pay
More traffic only helps when it brings people who need the product and see a reason to pay. I connect acquisition decisions to downstream conversion and revenue.
What I Work On
- Channel strategy and investment
- Paid and organic acquisition
- Landing pages and message testing
Are customers reaching the moment that matters?
Help new users experience the value
A signup is the beginning. I work with Product and Engineering to understand where users get stuck and improve the journey to a meaningful first outcome.
What I Work On
- Signup and onboarding
- Customer research and behavioral analysis
- Lifecycle messaging and product education
Is the reason to pay clear?
Make the next step worth taking
I connect the value customers experience with the offer, messaging, and upgrade path that help them become paying customers.
What I Work On
- Free-to-paid conversion
- Pricing and offer presentation
- Upgrade prompts and purchase flows
Different Paths to Paid
The customer journey changes with the way people try, buy, and use your product.
Deliver value before time runs out
Reduce friction, guide users toward a useful first outcome, and make the decision to continue clear.
Make buying feel straightforward
Connect clear messaging, pricing, and purchase flows so customers can move forward with confidence.
Where I Focus
SaaS & Software
Turn product interest into paying customers
Acquisition, activation, and conversion across the journey from first visit to upgrade.
Growth Models
- Freemium
- Free Trial
- Self-Service
Subscription Businesses
Build recurring revenue that lasts
Bring in the right subscribers, communicate the value of membership, and improve the path from signup to paid subscription.
Growth Models
- Paid Subscriptions
- Membership
- Recurring Revenue
Two-Sided Marketplaces
Connect both sides. Grow the business.
Build acquisition and conversion around the needs of each audience, connecting qualified demand with a compelling reason to join and pay.
Growth Models
- Supply & Demand
- Membership
- Paid Conversion
Where Growth Gets Stuck
More signups. Too few upgrades.
Understand what separates free users from paying customers, then improve activation and the upgrade journey.
See the SaaS exampleToo much dependence on one channel.
Find new acquisition opportunities and connect channel investment to paid conversion and revenue.
See the software examplePlenty of activity. Unclear priorities.
Give the team a shared view of the opportunity, a focused plan, and clear measures of progress.
Explore my leadership experienceLet’s Talk About Your Next Stage
Tell me where growth is getting stuck and what you want to achieve.
Let’s TalkWays to work together